Effective Email Marketing Strategies for UAE Businesses

Email Marketing is the best path to generate a great ROI. Email Marketing has changed drastically over the last few years, with the increasing innovation of digital tools that have evolved alongside. Hence, the importance of email marketing needs more mention. 

As Dubai has successfully ventured into the digital age, the organizations have also stepped towards an integrated online marketing approach, making email marketing the primary stepping stone to success. But, just doing email marketing is not enough. Thoughtful email marketing goes a long way in attracting potential customers and leveraging a brand

With the increase in the number of tech-savvy customers in the UAE, email marketing has become one of the most basic communication forms. Be it a small or large-sized business, trying to tap online customers in the market, email marketing has become essential to a successful digital marketing campaign. 

Why Email Marketing in the UAE?

A recent study shows that email marketing has outperformed all the other Internet advertising forms for return on investment. Other forms of advertising include search engine optimization, social media, and content marketing. 

Email Marketing Statistics 2021

  • Worldwide email clients add up to 3.9 billion, which is expected to increase by 4.3 billion by 2023, that is half of the world’s population. 
  • For each $1 you spend on messages showcasing, you can expect a normal return of $42. There are plenty of marketing benefits with regards to email advertising. However, this Return on Investment surely outnumbers all competitors. 
  • 9 out of 10 advertisers use email marketing to deliver content to their target market. Email marketing is the third most mainstream distribution channel, leaving behind social media at 9%. In any case, the two are inseparable. 

Now, let’s take a look at the best email marketing tips to include and implement them in your business. 

Verify Your Database

Time and again, verifying the database as an activity is ignored. To guarantee that your marketing endeavours don’t go in vain, you should have your database checked and tested for false messages, spam emails, or unsubscribed emails. Many marketing agencies, for example, offer automated tools to check your information. It is suggested that verification is done regularly, and planning quarterly or quarterly audits are recommended. 


Timing matters the most while running an email marketing campaign. People open their email accounts at specific times on different days. During the weekdays, the best times to send your emailers are: 

  • Between 7:00 – 8:30 hrs
  • 12:30 – 14:00 hrs
  • In Dubai and across the GCC we see a surge in email action after 21:00 hrs 

Likewise, remember the content you are introducing. For instance: If your content identifies with a lunch promotion, ensure that your campaign runs during noon. According to the above details, 11 am – 12 pm would be ideal for running this campaign. 

Think About Your Subject Line 

This is the most significant of all prescribed procedures as your email’s subject header will decide the open rate of your email. An email is judged by its cover. Hence, consider the headline as the “cover to your book.” 

The best titles are explicit to the data inside your email; you would prefer not to deceive your crowd with a random headline to your content. A title that commands the receiver’s attention and identifies with their inclinations is alluring and will incite them to open the email and read the content given. 

Continuously abstain from utilizing retail “popular expressions, for example, “Free”, “Deal” or “Discount” except if you’re certain that your target recipient needs such type of content. Even though you may figure these words will draw in your recipients, this will lead your campaigns to the trash bin that most recipients will quickly see your mailer as spam. These popular expressions are not exclusively seen as spam by the recipients, many emailers ban these words as spam, and your campaign might go straight into a spam folder. Additionally, try not to utilize any emoticon’s in your subject line. 

Customize Your Email 

Simple words always have a great impact. Try not to address your audience with ‘Dear All’ or anything generic. Personalize your email, utilizing the recipients’ name both in the Subject line and in the text’s introduction line. In case, you get to know the recipient’s organization name, add this as well but make sure to include it within the context of your email. 

Add a Strong Call-to-Action 

Continuously polish your messages off with a strong ‘call-to-action’, which will incite an activity from the client. An illustration of this might be a message to ‘purchase now’ or ‘search more’, which might be a click leading to viewing your website. 

This click-through is the ultimate goal for your email marketing efforts. It gets the client to your website where they can get more data, and ideally, this activity closes in a buy. It’s likewise an extraordinary measurement to comprehend the nature of your email campaign with the higher the active visitor clicking onto your website, the higher the nature of your email and call-to-action. 

The above mentioned are not the only best practices for email marketing. It is all about trying out different tactics and finding out what best meets your business needs. 

Have more such tips for optimizing email marketing efforts? Tell us in the comment section. 

Anosua Chakraborty
A writer and a life-long learner are what describe Anosua the best. She holds immense educational experience with her Mass Communication (M.A) degree and ongoing PhD in Media & Communication. Professionally, Anosua has 5 years of experience in curating and strategizing corporate and academic content, which is the result of her passion for writing and creativity. Her expertise as a writer includes copywriting, content designing, content strategy, and developing e-learning modules & course curriculum.

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