Five Common Misconceptions About Online Business

In this technological era, we can’t deny that the digital world is growing and revamping at a lightning speed with plans, ad configuration, and finest practice remodeling every week. 

Online shopping has changed into a simplified, beneficial way of deals. Added to it, it has survived to attract every business into attractive appeal. Creating an enchanting plan that is realistic, secure, ethical, and mainly, one that gives rise to the highest income is not a simple job. 

Sadly, many startups collapse for the saying “It’s not a big deal going online” trick and end up as a failure. 

Even then eCommerce is still flourishing with implementing the right strategies. So here is a mission not to fall for the below wrong strategies:

Digital Advertising is costly:

It is a myth that advertising online is not that much costly. But in reality, like traditional advertising, when you spend more than the results more. The major categories to think about when you go for online advertising are competitors, locations, and your target audience. They go hand-in-hand together. The question should be like how many competitors are auctioning in the same market from the same location for the same target audience. 

Digital advertising is a great way of reaching out to the audience at anytime and anywhere. The myth that it is costly often restrains the small and growing businesses leverage its full potential.

Eventually, the final take-home decision with an online store is constructed with considerations like the availability of the product, regulation, popularity, attachment, reputation, and 24X7 customer support. 

Also, every product sells differently, as no two products are the same. The hour, amount, and passion spent on buying a cell phone differ from that of shampoo. So, the merchant has to be knowledgeable about the product and create a sensible site online to reach the right audience. 

Can work part-time:

While starting your journey in the business, you could know doing it as a part-time shuffling your full-time job with it. But in reality, it is a stressful idea as it will not work out. Your effort would be less and you cannot concentrate on the tasks ahead. In this process, you may have to quit your full-time job and jump into a new venture. If you are serious about becoming successful in your business, then you have to put your hundred percent effort into it.


Take your time to understand your financial situation and impact of running a side-hustle along with business.

It doesn’t mean that you should quit your job immediately when you get an idea about starting a business in your mind. You should take time to think about the pros and cons twice or thrice before making the right decision. Also, work out your expenses with the funds available for at least 6 to 12 months to balance the lack of income during your early stages. 

Social Media alone is enough:

The gigantic reach and widespread of social media have persuaded many online entrepreneurs to conclude that launching a successful business is a simple task by developing social media marketing campaign. 

Social media is a powerful tool for budget marketing and advertising. But only a few businesses have become successful by using it effectively. It will be apt to gain grip through social media, by investing months and invest more in paid ads.

Opt for multichannel reach out rather than sticking only to Social Media to grow your business.

You may appoint a social media manager to grow. In the end, social media is useful, but it will help you to grow only not to spend solely on it and that will be a waste of time. 

Have to plan financially:

There is a superstitious belief that you have to be financially sound to start a business. But this does not make any perception. Only if you are generations of businesspeople, then you can possess to pursue the investors to support your idea even though it may not be proven that the plan is perfect. 

You need not stress out about the financial aspect when you are starting a job. You need to prove that the idea will be successful to approach the investors. The myth in recent years is that the first idea of business comes then the financial aspect pops out. 

Online business owners are vacationers:

Another common belief about online business owners is that they can travel any time or any hour throughout the world while working. Even though online business owners are having time flexibility than the nine-to-five job yet they have to work hard and not be flexible as they say goes. 

Yes, sometimes you have to travel, but not in the long run you can set your office in the hotel rooms. It is a must-have connection with home-base as it will set your concentration with continuity. If it is too much traveling, then there are chances that your business will lose potential customers.

Another advantage of owning an online business is that you need not work 24/7. You can take time to relax and you need not report to a boss. All this is possible if you establish the right system. 

Only open-minded people can successfully launch online businesses despite the negative thoughts spoken to them. Work hard and take risks. You may fail on some occasions, but if you don’t give up and push forward, then you can tap the door to success.  

I, Priya Nagarajan, is a past Assistant Professor, mentor, tutor, counselor. Writing has always been a passion of mine and so changed my path to my passion. I believe language is the best way to convey your thoughts and dreams to get the results. I believe it takes a personal approach to reach individual success. I write with a flair for creativity and a keen eye for the professional.

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