Customers in the Middle East are More Technologically Advanced Than the Global Average: PwC Survey

Turkey, Israel, Saudi Arabia, Iran, and Iraq are just a few of the countries that make up the Middle East. These individuals have either invented or contributed to the creation of major technologies that have touched fields such as astronomy, medicine, and much more throughout history.

Taqi ad-Din Muhammad ibn Ma’ruf ash-Shami al-Asadi, for example, was one of the world’s most prominent polymaths, someone who excelled in a variety of subjects. In the year 1526, he was born in Damascus, Syria. His observations and expertise contributed significantly to the study of astronomy, including how to identify the coordinates of stars, how to use steam to rotate a rudimentary steam turbine, and properties related to vision, like reflection and refraction.

The Middle East and North Africa region is vast and diverse, with a complicated relationship to technological advancements.

Its countries are attempting to harness the possibilities of blockchain, automated transportation, and smart cities, as well as managing cybersecurity challenges and difficult relationships with VoIP and messaging app providers.

According to a new survey by PwC, customers in the Middle East are more technologically advanced than the global average. The survey questioned 25,000 consumers globally and 1,000 consumers in the region, with a focus on Saudi Arabia, the United Arab Emirates, and Egypt.

While consumers in the region trusted physical and brick and mortar shopping back in the days, Stephen Anderson, clients and markets leader at PwC, said that they now prefer shopping online and are more likely to purchase through their mobile phones than the global average, calling them “more advanced than the global average.”When compared to the rest of the world, customers in the Middle East are more likely to shop on their mobile devices rather than through other channels, he said.

According to a poll conducted by PwC, 76 percent of regional consumers use Amazon, compared to 65 percent of worldwide consumers, with 47 percent of Middle East respondents utilizing Amazon Prime, compared to 38 percent globally. Amazon has a significant influence in the region. There’s a tremendous spike – Amazon is here, and it’s not just because of the Souq purchase, according to Anderson, referring to Amazon’s 2017 acquisition of Dubai e-commerce giant Souq. Furthermore, Middle East clients have an average of three health and fitness apps on their phones, compared to just one for worldwide customers.

In comparison to the global average, they are also twice as likely to conduct payments via a mobile device. Furthermore, compared to 21% of worldwide customers, 38 percent of Middle East consumers utilize social media to acquire things, according to the poll.“Here in the region, social media has a far stronger influence on shopping habits than globally”, Anderson said to Arabian Business.

Technology Advancements in Healthcare

Beyond eCommerce and Mobile-device, it is healthcare that has witnessed out of the box innovations. For instance, extraction of DNA from a single cell is one of the breakthrough in the field of forensic technology.

Tofy Mussivand, an Iranian-born medical engineer, has developed a device that can extract and analyse DNA from a single skin cell. What does this have to do with anything? For starters, it might considerably improve a crime scene investigator’s ability to identify a potential suspect in a murder case where all they have is a single skin cell to rely on.

Ali Javan is a co-inventor of the gas laser and an Iranian-born physicist. In order to produce light, an electric current is passed through a gas. The carbon dioxide laser is an example of this sort of laser. This gas laser is utilized in a variety of applications, including industrial cutting and welding, as well as laser surgery.

Capsule endoscopy, or the visual examination of the digestive tract with a pill-like device, was invented in Israel by medical engineers. This has made it much easier for doctors and patients to spot issues or the causes of problems in the digestive tract, such as abdomen pain, bleeding from the abdominal tract, and tumors.

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