The UAE’s economy relies heavily on tourism and travel. Without a doubt, the travel and tourism business has been hurt the worst by the pandemic, and COVID-19 has transformed people’s perceptions of foreign travel.
So, in the post-COVID-19 world, how is UAE reestablishing and instilling more trust in travelers that the country is a safe destination? The pandemic has wreaked havoc on tourism in these countries, causing the sector’s contribution to these economies to plummet.
Prior to the crisis, tourism provided more than 15% of GDP and 35% of foreign exchange revenues in Jordan and Lebanon, both directly and indirectly. According to the IIF, tourist receipts declined by 75% on average in 2020 compared to 2019.
It will take until 2023 for the tourism sector in the region to recover to pre-pandemic levels. Tourists from the EU, the United Kingdom, Russia, and the United States may be lured by other Mediterranean nations with low-cost brands (Turkey), or they may choose to focus on domestic visits or nature in their home country. Virus mutations and a sluggish vaccine rollout are two potential threats to a successful tourism comeback in 2022.
The rate of recovery will be determined by immunization progress and the quality of healthcare services. German, French, UK, Russian, and GCC nationals, who together accounted for more than 70% of tourist visits before the pandemic, may now choose to spend their vacations in countries with a stable health system and a high COVID-19 vaccination rate.
How is UAE Tourism re-establishing?
Instilling more trust in travelers that the country is a safe destination has become significant. People will be traveling to the UAE from all over the world, and the security measures in their home countries will differ from those in the UAE.
It’s critical that visitors to the UAE immediately become acclimated to the restrictions and that everyone follows social distancing and infection control procedures. They do it not only because they have to, but also because it makes them feel secure.
It is critical that passengers receive the appropriate information at the appropriate moment. Passengers cannot be expected to fully comprehend all rules and regulations prior to their arrival in the UAE, especially since they are constantly changing in reaction to changing circumstances. Empathy is also essential for providing a great travel experience, and employees must recognize that travelers, regardless of their level of experience, will be nervous.
Travelers want to feel safe, but they also want to see appropriate approaches to dealing with the Covid-19 threat. To safeguard travelers, the Middle East has seen an increase in the usage of disposables and plastic, but as the business changes to more long-term thinking, a balance must be struck.
There’s a lot of misunderstanding about what you need to do before you fly, what limits are in place, whether you need a test and when, what papers you’ll need, and so on. Governments may empower travelers by designating a centralized source of information that provides clarity to all elements of the journey, allowing them to travel with greater confidence, knowing that they are following the correct protocol.
Companies will need to focus on measures that actively indicate the preservation of people’s safety and well-being, rather than just a sense of security. A hotel, for example, will have to show exactly what they’re doing to reduce the danger of infection.